Jan 13
16

Report: PLAs Drove 28% Of Google Non-Brand Ad Clicks In Q4

Google Product Listing Ads generated 28% of Google non-brand clicks in Q4 according to RKG’s latest Digital Marketing Report released today. PLA CPCs were 26% lower than CPCs for competitive text ads. RKG also found a larger than average gap between bids and actual CPCs for PLAs, suggesting…

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Report: PLAs Drove 28% Of Google Non-Brand Ad Clicks In Q4

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